Students love the VR videos and want to watch them again. The videos give a completely new perspective to teachers and students for teaching and learning consumer psychology. It is no longer a one-way teaching that students can only sit and receive knowledge. With the VR videos, students became part of the demonstration of theories. They could share their point of view and help construct the theories behind. As a teacher, it would be always happy to gain more interaction, engagement and attention from students which helps the delivery of messages and knowledge.